Because of fierce market competition, businesses must participate in one-to-one marketing with clients. Using data mining and machine learning to predict client behavior has become a competitive advantage for firms. Due to their precision, machine learning algorithms have gained popularity. A customer's future behavior is hard to forecast due to unforeseeable circumstances. For the same purpose, many algorithms are devised.This study examines how machine learning may help marketers forecast client behavior in marketing efforts, allowing firms to gain additional knowledge about their clients and better serve them. It explains how firms improve marketing to attract new clients, create long-term connections, and improve customer retention to generate revenues. ... read more .

The importance of big data in management and its difficulties and prospects are examined in this study. The goal is to understand how big data can be used in various management domains and find areas where organizations might benefit from its deployment. Big data management literature and research articles were reviewed in this study. To understand big data management difficulties and prospects, a detailed literature analysis was conducted. It covers many industries and managerial roles to provide a complete picture. Big data can improve decision-making and organizational performance across management domains, according to the research. Big data difficulties include data quality, privacy and security, staff shortages, and the complexity of managing enormous amounts of data. Big data offers greater customer insights, market segmentation, operational efficiency, and resource allocation, according to the report. ... read more .

This research work has elucidated the significance of leadership resilience in effectively navigating challenging situations within an organization. Leadership resilience is a complex concept that includes individual traits, organizational elements, and different methods of dealing with challenges. In today's changing corporate world, leaders must possess the capacity to rebound from adversity, adjust to change, and uphold a positive outlook in order to achieve success. Organizations can cultivate leadership resilience by allocating resources to leadership development programs that prioritize the cultivation of individual resilience abilities, offer ample resources and support, and establish a nurturing environment that promotes both risk-taking and learning from setbacks. ... read more .

The considerable interest among scholars in recent decades regarding digital transformation (DT) research is unsurprising. Nations, urban centres, economic sectors, corporations, and individuals universally encounter the shared imperative of adjusting to the demands posed by a digitalized milieu. The objective of this study is two-fold. To commence, conducting a comprehensive analysis of the thematic progression of research on digital transformation (DT) within the realms of management and business is imperative. This is necessary as the current body of study in these domains has been constrained to specific sectors, necessitating a broader examination. ... read more .