This article is part of the urban dynamics. Indeed, African cities are mostly confronted with public transport problems, which has a considerable impact on socio-economic life in the various agglomerations. Faced with the demographic growth in cities such as Bamako and the inadequacy of means of transport, other types of transport have appeared to compensate for the deficit in terms of urban transport. Given the stakes of the problem, we used a mixed approach that consists of questioning the actors of the public transport sub-sector and obtaining the opinions of users of these devices in relation to the spread of these devices. The analysis of the data shows that in addition to being an alternative to other means of transport, motorcycle taxis (Telimani) help to combat youth unemployment.... read more .

It is commonly accepted that mega-sporting events are catalysts for socio-economic development in developed and developing countries. They are of great importance today for economists and policymakers concerning the multiple political, socioeconomic, cultural, geopolitical, and environmental issues and effects as well as the Nation branding of the country that hosts them. The human rights dimension is also starting to gain importance because MSE can amplify discrimination and violence. This article examines this conviction by demonstrating how mega-sporting events generate a significant number of material and immaterial effects and legacies which could be both negative and positive. As a result, the organization of mega sporting events poses a real controversy regarding approaches to their evaluation and measurement... read more .

The editorial staff of IJEMD is happy to see the increasing involvement and comments we have had from our cherished readers. The direction and relevancy of our publication are much shaped by your careful feedback, criticism, and ideas. Your views help us guarantee that our material stays grounded, contemporary, and relevant as we work to close the gap between academic research and practical management and economic issues. The variety of viewpoints developing from various areas, academic backgrounds, and professional sectors really inspires us. We view this as a sign of a vibrant and developing intellectual community whether it be a reaction to a theoretical framework, a remark on policy consequences, or recommendations for future subjects. We encourage you to keep expressing your thoughts... read more .

Artificial intelligence's (AI) fast development has opened a new age of marketing marked by unmatched degrees of personalisation, automation, and data-driven decision-making. This study investigates how artificial intelligence (AI) technologies—from machine learning algorithms and chatbots to predictive analytics and recommendation systems—are changing customer interaction in digital marketing environments. We show the transforming power of artificial intelligence in improving consumer experiences, streamlining marketing efforts, and building brand loyalty by means of case studies, present industry practices, and academic research. Moreover, the study looks at ethical issues such data protection, algorithmic bias, and openness that follow AI use in marketing... read more .